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MASTER IN FASHION MANAGEMENT AND DESIGN


The Master in Fashion Management & Design provides specialized lessons and laboratory activities. The first introductory part provides students with the basis of the fashion product, inspiration and design, starting from the history of costume and fashion. The second part, using the theoretical knowledge acquired from the previous lessons as a foundation, moves towards a more practical approach, providing students with insight into the Italian haute couture tradition.

Duration: 12 months

Credits: 60 ECTS (European Credit Transfer and Accumulation System)

COURSES

  • DESIGN THEORY
  • INSTRUMENT AND METHODS FOR DESIGN
  • FASHION DESIGN AND PROJECT
  • HISTORY OF ART, FASHION AND COSTUME
  • ORGANIZATION AND MANAGEMENT
  • PROMOTION AND DISTRIBUTION

Virtual Laboratories

  • Laboratory I: Visual Elements of the Project Ed. 1
  • Laboratory II: Meta - project Ed. 1
  • Laboratory III: Cuves and Surfaces: Geometrical and Differential Analysis Ed. 1
  • Laboratory IV: Digital Representation Ed. 1
  • Laboratory V: Materials for Design – Technologies and Structures Ed. 1
  • Laboratory VI: Fashion, Mass Media and fashion Show Ed. 1

OUTCOMES AND PROFESSIONAL PROFILE

Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called "Outcomes Based Learning”. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences. Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world. The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies. More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc...). He/she can manage the entire fashion product lifecycle until its distribution and introduction to the target market.

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